| Link: |
http://www.ChildrensBookMarket.com
(opens a new window) |
| Objective: |
A high traffic niche market networking and e-commerce
website/portal built on multiple interconnected children's book related databases* |
| Development status:
|
Fully functional beta release designed to show
potential partners/investors a wide range of possibilities. Site
can be simplified or expanded as the new owner or controlling interest
sees fit. |
| *Databases: |
- Mall (Link Directory)
- BookMart (Buy & Sell new and used children's books via
auctions or ads)
- Storefronts (custom member 'webstores')
- Member Profile Pages (layout designed to promote networking)
- News (categorized headlines, articles, reviews, blogs, videos)
- Forums
- DonorMart (Prototype of our free children's book donation/request
venue)
- GiftGallery (children and teachers choose free books using gift
certificates)
|
| Unique Features:
|
- Custom graphic Billboard Avatars build member's 'brand' sitewide (wherever they post content)
- Single login with 'My Marketplace' web pages (organizes and tracks
all site activity)
- Sitewide (multi-database) Search
- Advanced Browsing (more browsing options that any other site)
- Member submitted news articles and blog posts (in addition to
editor selected content)
- Prototype DonorMart/GiftGallery to promote literacy (potential to
be the most important part of ChildrensBookMarket with the goal of
"Any child can choose a free book")
|
| Planned Updates/Features:
|
- Search Engine Optimization (needs a full time staff with a budget)
- Redesign Profile pages to include links to social networking sites
and other networking tools
- Update check-out and accounting/fee processing
- Long term goals (once we become fully funded):
- Rewrite and update the entire program code including the database
structure (the current site is built on the old framework of a
commercial software package, but it has been expanded and
modified so many times the code needs to be streamlined and a lot of
legacy code removed or consolidated. Rewriting the code will create
many new opportunities.)
- Redesign layouts/logo/masthead/navigation
- More planned updates/features are described on each of the individual ChildrensBookMarket website
links (close this window to return to links).
|
| Revenue Streams:
|
- Member
Subscription Fees
(Fee chart opens in a new window)
- Banner Advertising
- Custom Mall (Link Directory) Billboard design services
- BookMart and Mall Ad Enhancements (Featured Listings, Multiple
Category, Bold, etc.)
- Premium Content (future)
|
| Promotion strategy:
|
Promotion activity will be limited until we get a
staff, however we have a
detailed promotion ready to begin as soon as we get help. The
first step in this promotion will be to contact the
owners of the 1500 custom Billboards we have created and placed on the
Mall. Over 500 of these Billboards are links to children's book related
blogs, who will be offered a
free year's subscription in exchange for a mention of ChildrensBookMarket.com. Billboards
have also been built for publishers, booksellers, gift merchants and
others who will find the Mall to be a very inexpensive way to advertise
their websites (literacy and other non-profit Billboards will not be
charged any fees, but will be contacted for possible partnership
offers).
Contact us for more detailed information on this and the other steps in
our planned promotion. |
